
The first feature length film using the process was the 35-minute Mein Traum which was screened during the fair on October 10, 1940. The system connected pipes to individual seats in theaters, so that the timing and amount could be carefully controlled by the projectionist using a control board. Laube's technique, which he initially dubbed "Scentovision", was introduced during the 1939 New York World's Fair. Walt Disney was the first filmmaker to explore the idea of actually including scents with his 1940 film Fantasia, but eventually decided against pursuing this for cost reasons. This caused another problem: the human nose has a difficult time transitioning between smells until the molecules that triggered one smell are completely cleared from the nose, and with that volume of perfume, the scents would mix, becoming muddled. Furthermore, because of the size of the theaters, large amounts of perfume had to be released to reach all members of the audience. The audience could be distracted by the scents instead of focusing on what the film director intended. Īll of these early attempts, however, were made by theater owners and not part of the films themselves. However, it would take over an hour to clear the scents from the theater, and some smells would linger for days afterward.

Arthur Mayer installed an in-theater smell system in Paramount's Rialto Theater on Broadway in 1933, which he used to deliver odors during a film.

The same year, during the showing of The Broadway Melody, a New York City theater sprayed perfume from the ceiling. ĭuring the screening of the film Lilac Time in 1929 at the Fenway Theatre in Boston, Massachusetts, the manager poured a pint of lilac perfume into the plenum chamber of the theatre's ventilation system so that the audience would smell lilac when the film's title appeared. In 1916, the Rivoli Theatre in New York was equipped with the ability to pump scents into the theatre for the short film Story of the Flowers. However, between 19, there were no games held, so it is unknown what the newsreel was about, although the Rose Parade (which has been held annually since 1890) seems likely. In this first instance, a 1958 issue of Film Daily claims that Samuel Roxy Rothafel of the Family Theatre in Forest City, Pennsylvania, placed a wad of cotton wool that had been soaked in rose oil in front of an electric fan during a newsreel about the Rose Bowl Game.

The use of scents in conjunction with film dates back to 1906, before the introduction of sound. In 1868, a novel effect was used at the Alhambra Theatre of Variety in London when Rimmel scent was sprayed into the theatre during the Magic Dance of The Fairy Acorn Tree.
